The Muse 2014 | Social Media MartWe are thrilled to launch our first-ever Social Media Mart, in which an experienced and established online media consultant will evaluate your web presence – including your personal website, Twitter and Facebook presence, blog and/or other platforms -- in advance and meet with you at the conference to provide direct feedback on everything from design to voice. This one-on-one, 20-minute session will be scheduled for you during the conference. Social Media Mart sessions may overlap with other sessions, and are allocated before the conference on a first-come, first-served basis.
How to Sign Up1.) Research the available online media consultants. We have provided their bios, appropriate handles and an organized list of which platforms they will evaluate to help you choose the best possible match for your work. We also encourage you to visit their own websites and online platforms for additional insight. With each name you will see the number of slots remaining with that consultant. 2.) Register and pay for the conference online. During the registration process, select your first and second choice of person you'd like to meet. Please do NOT select the same consultant twice for any choice. You may reserve slots with up to 3 consultants during registration; to make additional appointments please email Alison Murphy at firstname.lastname@example.org. The cost of the Social Media Mart is $145 per appointment, and you must register for the conference as a one-day or full weekend participant in order to secure a Social Media Mart appointment. Once you have made your first and second choices for your Social Media Mart consultant, we are not able to accommodate any changes to your requests. If, for any reason, a consultant is not able to keep his/her appointment, we will either refund 100% of the fee or place you with another consultant. Registration is conducted on a strictly first-come, first-served basis, so you are encouraged to register early and to research your choice fully. Please note that your registration for sessions and for the Social Media Mart represents a series of your REQUESTS to be placed with a particular agent or editor, and NOT official placement. One week before the conference, we will email you a final itinerary of all your sessions and applicable Social Media Mart, Manuscript Mart and/or Lunch Table appointments, based on the preferences you submit here. While it's extremely likely that you will be placed with all your top choices if those choices are available at the time of registration, we cannot guarantee those placements. GrubStreet reserves the right to make changes to our conference offerings at any time due to unforeseen circumstances, but will always let you know in advance if we need to do so. 3.) Fill out this form, which directs the consultant to your various online platforms. There is no limit to the number of online platforms on which your consultant will advise you, but we ask you to indicate which seem most important to you now. The Social Media Mart form is due by Monday, April 7th, 2014 at 5:00pm. By this time, you also must have fully completed registration and payment. Under no circumstances can we accept Social Media Mart registrations or submission form after the deadline, and we cannot offer refunds or credits if you do not submit your form on time. 4.) Relax and wait! By Friday, April 25th, your official Social Media Mart placements and appointment times. If you register for the conference before March 14th, 2014 we will happily tell you your most likely placement after that date. Please email email@example.com to receive this information.
Porter Anderson / @Porter_Anderson, BA, MA, MFA, is a journalist, speaker, and consultant specializing in book publishing and its digital disruption. He is programming the first-ever BookExpo America (BEA) setting for entrepreneurial authors, the uPublishU AUTHOR HUB, for the trade-show floor of #BEA14, May 29-31, 2014. He is speaking at the Klopotek Publishers Forum 2014 in Berlin this spring, and his Porter Anderson Media consultancy is a Media Partner with the London Book Fair #LBF14. He also has spoken this year at the all-new London Author Fair and at Bath Spa University in the UK, as well as at the debut of PubSmart, a new conference for writers in his hometown, Charleston.Anderson's weekly "Porter Anderson Meets" newsmaker interview is read in London's The Bookseller and conducted live on Twitter with the hashtag #PorterMeets. His "Writing on the Ether" column is read at JaneFriedman.com. His Issues on the Ether, a column and live discussion hashtagged #EtherIssue, is read on the international Publishing Perspectives site produced by the Frankfurt Book Fair. Anderson’s media outlets have included CNN-USA, CNN International, CNN.com, and The Village Voice, The Dallas Times Herald, and many others. His diplomatic posting to Rome with the United Nations made him the World Food Programme’s first Creative Advisor and Multimedia Manager. He also served as Executive Producer with INDEX: Design to Improve Life, the Danish government's program to award international humanitarian design. More is at PorterAnderson.com.
Michael Borum has been working in digital media since 1994, holding in leadership positions at agencies and non-profits in technical, marketing, and creative roles. In addition to his extensive corporate experience, he established his own digital marketing agency, etherweave, in 2002, with a mission to serve writers, artists, and small non-profits. Since then, Michael has worked with over 60 authors (across multiple genres), publishing houses, and literary agencies to help them build strong and successful online presences. His clients have included authors Steve Almond, Christopher Castellani, Kevin Young, Margot Livesey, Scott Heim, Chimamanda Ngozi Adichie, Gretchen Holbrook Gerzina, Stephen McCauley, Aminatta Forna, Elinor Lipman, Michael Lowenthal, Stacy Schiff, Caryl Phillips, Tom Perrotta, Robin Hemley, Mameve Medwed, Carla Kaplan, Michael Rowe, Peter Spiegelman, Cormac McCarthy (for whom he developed a website on behalf of Knopf), Alfred A. Knopf, Zachary Shuster Harmsworth, PEN New England, and GrubStreet. He resides in Boston, where he works for international non-profit Oxfam America.
Crystal King is a 20 year marketing and communications veteran. Currently she manages social media for Keurig and Green Mountain Coffee Roasters and has led global social media programs for companies such as CA Technologies and Sybase. Crystal is also a freelance writer and Pushcart-nominated poet who has recently finished her first novel and embarking upon her second. She holds an M.A. in Critical & Creative Thinking from UMass Boston where she centered her thesis on developing a system to help fiction writers in progress. Crystal has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art and UMass Boston. Find her on Facebook at http://www.facebook.com/crystallynking, on Twitter at http://www.twitter.com/crystallyn and on Google+ at http://gplus.to/crystallyn.
Kristen McLean is a book futurist, a consumer zoologist, and an idea omnivore. She is also the founder and CEO of Bookigee, a Miami-based company conducts market research and data analytics for the book-publishing ecosystem. She is particularly well known for her research on the children's side of the industry, as well as her ideas regarding the changing landscape for authors and publishers. Kristen is an eighteen-year veteran of the book business with a wide range of experience including retail, marketing, and consumer research. As leading industry analyst, she speaks and consults all around the world about the digital transformation of books, reading, smart data, and new strategies for the publishing business. Follow her on Twitter @BKGKristen.
Lauren Vargas, Head of Social Media and Community at Aetna, is based in Boston, Massachusetts. She is a well known community management blogger and speaker who has developed an expertise in integrating social media tools into marketing and business strategy.Vargas is a multi-faceted communications professional with experience in internal and external corporate communications, governmental affairs and community relations. As a professional and former adjunct university professor, she assists companies and second-career students engage with the communities they serve by fostering authentic relationships built on trust through conversations and participatory media.